Coca-Cola has Invested in the Centrapay Blockchain Platform
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Digital payments integrator Centrapay has raised investment from Coca-Cola Amatil.
Coca Cola Amatil is one of the largest soft drink manufacturers in the Asia-Pacific region. This is stated in a press release.
The manufacturer invested in Centrapay through Amatil X, a corporate venture capital fund. The amount of investment was not disclosed.
«The fact that Coca-Cola Amatil has invested in Centrapay through Amatil X shows that there is a real interest in providing customers with new ways to attract and exchange funds,” – said CEO Jerome Faury.
The company will spend the funds raised within the funding round on the development of the payment service. Centrapay plans to add fiat money, vouchers, and Epay gift cards to payment forms.
Centrapay specializes in providing cryptocurrency payment solutions that connect to enterprise-scale trading systems. According to Centrapay’s official press release, Amatil has made a minority investment that will be used to further develop its points of sale and payment terminals. One of the main investment goals is to enable consumers to use Sylo Smart Wallet to pay for various goods at Amatil vending machines using cryptocurrencies.
Coca Cola and Blockchain
Recall that in June, Coca-Cola Amatil and Centrapay launched a project to sell drinks for cryptocurrency in Australia and New Zealand.
The first step toward mainstream digital transactions is here!
— centrapay (@centrapay) June 9, 2020
It will be possible to buy Coca-Cola using a QR code through the Sylo Smart Wallet application in more than 2,000 vending machines. Residents of Australia and New Zealand will be able to use the service.
This is not the first time that Coca-Cola is exploring the possibilities of blockchain and cryptocurrencies to improve its functions. In August 2020, one of Coca-Cola’s US partners, Coke One North America, announced that it would begin using a platform powered by the Ethereum blockchain to improve its supply chain and logistics management.
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